Category Archives: eBooks


Lessons Learned From My 1st Book Launch

The time from “book sent for Kindle formatting” and now — one day after my first book launch was a blur… Here, “book launch” means the several day period on Amazon when the book is free. What caused the BLUR? … Continue reading


Joy! The Process of Publishing My Weird Indie Project

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This update of My Weird Indie Publishing Project is a follow-up to the “Preface” of the book published here earlier (“How I Wrote My Memoir”). It is a status report about the awakening process that is happening while I go … Continue reading


About the Book Launch

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About the Book Launch addresses the five W’s about this insider term for Indies and their readers…

I vowed never again to write a book until I learned how to market one. I spent months reading books about other people’s success and how they did it. The topic that appeared most in my reading was “The Book Launch.”

I’m definitely doing one for my next book and you can even be a part of it! Continue reading


Book Poll: And the winner is…

Book cover poll: what if you held a party and no one came? Indies: see my note to you below. Continue reading


My Weird Indie Project: BOOK COVER poll

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The book cover is part of the metadata that helps readers fund your book. Please help me choose which book cover works best for my new book. Continue reading


Weird Indy’s Timeline: Draft to Launch

This tenth post in My Weird indie Publishing Project is a checklist I created so I could choose — from all the steps I must take from draft to launch — what I wanted to do based on how I felt at the time. Continue reading


The Big WHY in editing Memoirs

#9 in “Weird Indie Publishing series:
While the author should be able to answer “Why am I writing this” for any book she writes, it’s especially true for the memoir written by someone who isn’t famous. Continue reading


Take 2: Help, Please? Revised Title Poll

This is #4 in the “Weird Publishing Project” series. It’s time for me to choose a title. Will you help me? Continue reading


About Naked, Drunk, and Writing

The book about memoirs that convinced me to write my own story, was Adair Lara’s book, Naked, Drunk, and Writing: Shed Your Inhibitions and Craft a Compelling Memoir or Personal Essay. Here’s some of what I learned from her. Continue reading


10 Lessons Learned: Beta Readers

In the first post about my Weird Publishing project, I explained why it was weird and stated that I would share my journey here so authors could benefit from my success or failure and what I learned by doing it.  … Continue reading

After the Launch is Over (Guest Post)

Guest post by C. L. Ferrari, author of a recent Amazon best-seller, Enriching Your Retirement:  How To Find Your Niche, Change Your Thinking, Enjoy Your Future.

My launch was a month ago and I’ve continued to learn about monetizing and direction. The more I learn, the more I realize I need to learn. But today, I will share with you a few things that have affected my understandings and have changed my future plans as a writer.

When I began working on a Christian fiction novel 4 years ago, I had no idea in mind other than getting the story onto paper (so to speak, it was in Word) and exorcising the darkness that inspired it from my being. Little did I know that in June of 2016 I would find an invitation to a summit of authors, act on it, and change the direction of my future.

That summit led me to join SPS and I quickly saw that my novel project wasn’t going to go fast enough for me to learn the process in the time frame I desired. So, I decided to write a short self-help book which both had a relevant topic and a very small time requirement to completion. With that, I could more quickly absorb the lessons I needed to apply to the writing, marketing, and monetizing of my novel.

So you see, my idea of one book turned into two.

During the course of the writing of the self-help, I had the benefit of a coach. A few brief contacts during that endeavor helped me to get to and complete the launch. But this coach specialized in fiction so my goal was to use the bulk of my available contacts for the fiction side of my writing needs. A few things he did tell me though were that financial success rarely comes on the first book and probably not until the 4th or later. Also that in addition to the writing, the marketing would include connecting to influencers. The purpose for that was to gain access to blog and podcast interviews and speaking engagements and possibly even book signings to promote your work.

I balked at that and remember saying something like all I wanted to do was write a book and have people read it. It seemed overwhelming! Time for me isn’t the issue it is for other writers who still work regular jobs. I just retired in January this year. But I also paint and do photography, want to travel, and spend time with my grandkids while they still want to be around me (I know I will lose my “coolness” for a while when they reach that age), so that seemed like a crazy amount of work to do.

But I started grabbing information from other sources. I had spent some money on promoting my book and when I read that you can bypass the paid promos, or at least use them sparingly, with the development of a huge email list of “fans”, I surmised that my next goal was to work on that angle. So I bought into the course of Nick Stephenson to develop my first 10,000 Readers.

I know, I know, it seems like I’d just been spending money like crazy but not getting a lot of return at this point. But I equate it to taking a few college courses. Knowledge is not free but with it you can plant a money tree if you follow the successful paths of others.

Now, one of the first things Nick promotes is the concept that you have to have more than one book to be successful. Also that by making things free, although it seems that you’re just giving away your hard work, you offer readers a taste of your skills. Those who enjoy the sample are likely to come back and buy the product.  Kind of like free sample day at the grocery store. If you taste it and like it, you put a package of it in your cart.

That’s why, on your first book, you do the free promo for the 5 days every 90 days as Amazon allows. So mark your calendar and set it up every 3 months. But between the first time and second time you need to do a couple of important things: study your results from the first promo as to the success of each promo site you used and be much more selective the second time, and get very proactive on building your own email list of fans.

Now I’m not going to tell you everything Nick teaches because I paid for it and so should you. But I will tell you that I believe his course is a valuable investment in your career as a writer. I have learned a lot AND those two books I had decided on ….. well, I’m now writing a prequel to my novel (working on both) which will ultimately be a perma free book for the series (which will be the novel and 1-2 other books), I’m writing the first of a series of kids mysteries which will contain no less that 5 books, and I’m sketching out ideas on another fiction mystery series which came to me from a niche discovery using KDP Rocket. I’ll use the lessons taught by both SPS and Nick to build my readership and rely mostly on my own email address list to promote my work in the future and, when I need a new idea, I love to pop onto JF Penn’s website and blog to see what innovative marketing things she is up to.

In a nutshell; the writing seems laborious and the first launch is an emotional rollercoaster. But IF you want people to read your work and to make money at it, that is just the very first step on a long road of experiences both in being the author and in being your own business manager. We wear many hats but they’re all enjoyable. Most importantly, don’t forget that you must always be a student, even when you reach the level of being an expert.

That’s all for this post my friends. I’m immersed in learning and writing and don’t even want to come up for air.


Want more?  You can find CheryLynn’s blog HERE.

Till next time, be kind to everyone you meet for we all have our hidden sorrows. ~Tzaddi


Weird Publishing Project: Beta Readers!

This post is about beta readers, and I’m posing as someone being interviewed, because I use them…differently. Continue reading


Indie Publishing: My Weird Project

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True confessions.  I am an introvert, a loner, and was not intending to write my story, much less about this weird project I’m doing– because of the way it’s happening, because the story will be public and everyone will see … Continue reading